Pigeon Perch Documentation

Everything you need to get started with Pigeon Perch, from sending your first campaign to building automated workflows that nurture your audience at scale.

Getting Started

Create your account at pigeonperch.com/sign-up. Free to start, no credit card required.
Add your contacts by importing a CSV, connecting your CRM, or pushing contacts via the API. Learn more.
Design an email with the visual template builder. Learn more.
Send your first campaign to your audience or a segment. Learn more.
Set up automations to send emails automatically based on contact behavior. Learn more.

Platform Overview

Pigeon Perch is a data-first email marketing platform. While other tools focus on sending, Pigeon Perch focuses on understanding your audience so that every message you send is targeted and personal. Here's how the pieces fit together:

Data Collection and Intelligence

Contacts: your audience. Each contact has profile data, engagement scores, tags, SMS consent, and auto-enriched location information.
Web Tracking: a lightweight JavaScript snippet that connects website activity to contact profiles. Every page view, product browse, and form submission becomes a data point.
Location Intelligence: behavioral location scoring that tracks where contacts are interested, not just where they are. Weighted signals from listing views, searches, and form submissions, with time decay and geographic clustering.
Contact Identification: identify website visitors in real time by decrypting the tracking token from email click-throughs. Personalize your site experience based on who's browsing.
Data Backfill: import historical engagement data from your previous platform with original timestamps. Decay calculations, analytics, and segments work from day one.

Messaging and Campaigns

Campaigns: email and SMS sends targeted at segments of your audience. Schedule, preview, A/B test, and track performance.
Templates: reusable email designs built in the visual editor. Support personalization variables, product blocks, AI editing, and image uploads.
Automations: multi-step workflows triggered by behavior. Welcome series, abandoned cart, re-engagement, and 7 pre-built ecommerce flows.
SMS Marketing: send SMS campaigns and automation steps with built-in consent management and compliance tools.

Targeting and Segmentation

Segments: dynamic or static groups filtered by engagement, tags, location interests, SMS consent, or custom properties. Includes radius-based geographic targeting.
Products: your catalog synced from Shopify, MLS, or your own system. Products can have locations and be filtered by proximity radius in dynamic lists.
Suppression Groups: let recipients choose which email types they want, reducing unsubscribes while keeping engaged contacts.

Support

Have a question or running into an issue? Visit the Support page in your dashboard to contact our team. For developer integrations, see the REST API documentation.